In episode 25 we talk with Kate Dale who is campaign lead for one of the highest performing behaviour change campaigns in the UK – This Girl Can. We discuss her personal love of the stories and drama of sport, find out what it was like right before the campaign launched, and discover the importance of “going where people are at”.
Former journalist Kate Dale is Strategic Lead, Campaigns at Sport England. Kate is responsible for delivering This Girl Can, Sport England’s multi-award-winning campaign, which is changing the way millions of people think about exercise and physical activity, and has seen 2.8 million more women get active as a result.
Prior to this, Kate spent 10 years as a trade magazine editor before becoming a brand and content specialist for major online banking institutions including Barclays. When time permits, she like to takes part in triathlon, learn to dance and perform with immersive theatre groups such as You Me Bum Bum Train.