Episode 30 is an interview with the Managing Director of iris Culture, Laura Weston.
As MD of a leading sport and entertainment agency she talks about how you can bring a brand to life with sport, the excitement of breaking conventions and why working on the Launch of FA Women’s Super League (WSL) was one of her proudest moments.
Twice nominated for the prestigious BT Sports Industry ‘Agency of the Year’ Award, iris Culture is known for its creative and innovative work for global brands such as adidas, Samsung and Speedo.
Laura worked with The FA for three years launching The FA WSL and supporting the England women’s football team and recently advised her Sydney office on the amplification of Samsung’s sponsorship of Australian netball. Her goal is to help brands understand both the creative and commercial opportunity working with women’s sport can bring.
As a former county netballer and athlete Laura has seen the benefit that sport has had on both her life and career, so is keen to inspire other women and girls.