Episode 39 in an interview with the Head of Communications, Content & Digital at the All England Lawn Tennis Club – Alex Willis.
We talk about how innovation and tradition work together, creating change within a championship cycle, the challenges of being an annual event, and the importance of remaining relevant in the future.
Alexandra Willis has achieved industry-wide recognition in her use of content and technology to transform the perceptions of a traditional brand in her role at Wimbledon, building an award-winning digital and communications strategy that is at the heart of the long-term future of the brand. Through the combination of a content-first, platform second approach, a data-led audience strategy, and placing value on consistent innovation as well as continuous evolution, Alexandra has led Wimbledon to become one of the most well-respected digital brands in sport. An Oxford and Harvard Business School graduate and Trustee of Greenhouse Sports, she is an alumni of the WEF Young Global Shapers, two-time Drum Digerati and former Sport Industry NextGen and Leaders in Sport Under 40.