Episode 40 is an interview with the CEO of England Netball – Joanna Adams. With more than 20+ years of experience working with brands, rights holders and the media, Joanna is one of the most highly regarded and innovative Chief Executives in British sport.
We talk about what she is doing to actively grow their market, the significance of their partnership with Sky, and why it’s so important that netball stays on the school curriculum.
As Chief Executive of England Netball she is responsible for the strategic plan of the sport across the country. Joanna became involved in netball more than eight years ago having originally joined the organisation as Commercial Director.
Under Joanna’s strong leadership, England Netball secured the rights to host the Netball World Cup 2019 in Liverpool and has seen record growth in the company’s participation programmes, sponsorship deals and ticket revenue. Joanna was a part of the team in 2018 that was pivotal in the England squad’s historic win at the Commonwealth Games, which has since inspired thousands of women to take up the sport. Under her guidance, netball has proudly become the fastest growing female team sport in the country.
Read a recent interview with her here.