Over the past decade the advances in digital have transformed the sports industry and how we consume information. How will the industry evolve in the future? How can sports benefit more from digital? And what stops them from doing that?
Today, I’m talking to Lewis Wiltshire, a consulting partner at digital agency Seven League. He’s been in the sports industry 24 years, and works with some of biggest names in global sport.
We talk about how digital is the best lever an organisation has to achieve its objectives and the importance of getting to a point where digital is in the DNA of an organisation.
ABOUT LEWIS WILTSHIRE
Lewis joined Digital Sports Consultancy, Seven League, in 2017 after 5 years with Twitter and 11 years at BBC Sport. He was editor of the BBC Sport website, BBC Sport’s first social media editor, and led the planning for BBC Sport’s coverage of London 2012 on digital channels. He then oversaw the same event for Twitter, as Twitter UK’s first head of sport. Later he became Director of Media Partnerships, Senior Director of Media Partnerships, and Twitter’s inaugural global chair of sports. Prior to working for those two organisations, Lewis began his career as a sports reporter in local newspapers, where he first saw that the future of media would be in digital.