A few weeks into the lockdown I spoke with Charlie Boss. Charlie is Commercial Director for Disney’s sports portfolio in Europe & Africa and runs the ESPN office in London.
We talk about how value is created, the importance of immersing yourself in content to understand how a fan thinks, what makes a brilliant commercial deal, how the relationship between brands and sport is changing … and he also gives some predictions for the world beyond lockdown.
ABOUT CHARLIE BOSS
Charlie Boss oversees The Walt Disney Company’s commercial activities in sport across Europe & Africa, as well as leading the ESPN team in London. Boss has been with ESPN since 2013 in a variety of marketing, commercial and strategy roles, while simultaneously serving on the NSPCC Sports Board. Boss is an alumni of the Sports Industry NextGen.
Prior to joining ESPN, Boss worked for rights owners the RFU and The FA, looking after some of the most iconic brands in English sport including England Rugby and The FA Cup.