I’ve survived a Pendolino train today and arrived at Media City in Manchester to meet with the Chief Executive of Rugby League World Cup 2021, Jon Dutton.
The tournament has set itself some ambitious targets so I’m intrigued to find out how Jon will deliver on those.
He has real energy, focus and drive that I find very appealing. I particularly enjoyed discussing how live sport has the challenge of creating an intimate but mass social experience
We talk about the tournaments bold and brave ticketing targets, how sports consumption is changing and the need to future gaze when you are preparing for something years in advance.
With such ambitious targets… I asked him first to reflect on the milestones in his career that got him here.
ABOUT JON DUTTON
Having led England’s successful bid to host the 2021 Rugby League World Cup, Jon was appointed Chief Executive of the tournament, leaving his position as Rugby Football League Director of Projects and People.
A sports management graduate with over 20 years’ experience in the sports industry, Jon has previously worked for the PGA European Golf Tour, Manchester FA (with a secondment to UEFA) and ran his own sports consultancy company.
Jon was the Operations Director for Rugby League World Cup 2013, Director of Readiness for the Tour de France Grand Depart in 2014 and Tournament Director for the Ladbrokes Four Nations tournament in 2016. In 2017 Jon was the International Federation Tournament Commissioner for the Rugby League World Cup in Australia, New Zealand and Papua New Guinea.
Jon is also a member of UK Sports Major Events Panel, a specialist advisory body. Its main purpose is to represent the interests of UK Sport by making major event investment recommendations to the UK Sport Board.